Helping people build stronger foundations.
My coaching is direct, practical and grounded in lived experience. No vague motivation. We work on the habits, resilience and systems that make progress sustainable.
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This is not a highlight reel
I was told to
expect less.
I chose to test what was possible.
Josh Llewellyn-Jones OBE
Coach, creator, founder and lifelong car obsessive.
OBEServices to cystic fibrosis
1M+ KGLifted in 22 hours 11 minutes
3Nations in five days
WRWorld-record endurance
Where it started
Every breath
has always counted.
I was born with cystic fibrosis. It has shaped my life, but it has never been allowed to define its limits.
Living with a condition that demands daily discipline taught me early that progress rarely arrives in one dramatic moment. It comes from the habits you repeat, the standards you hold and the decision to keep moving when things are difficult.
That mindset has taken me through endurance challenges most people thought were impossible, into rooms where I can advocate for people with cystic fibrosis, and into work helping other people build momentum of their own.
“Use your body, value your breath and don’t waste the chances you have.”
The endurance years
Proof is built
under pressure.
These challenges were never about collecting impressive numbers. Each one was designed to test the edge of what was possible and turn attention into support for people living with cystic fibrosis.
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01
World’s Fittest Man challenge · 2017
24 hours of exercise. No breaks.
I completed 24 continuous hours of exercise without a break, testing strength, endurance and the limits people assumed cystic fibrosis had placed on me.
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02
Million-kilo world record · 2018
More than 1,000,000 kilograms in 22 hours 11 minutes
I lifted an average of 700 kilograms every minute, on the minute, until the total passed one million. The challenge raised money and awareness for cystic fibrosis and more than doubled the previous record.
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03
Three Nations · Five Days · 2019
21 miles swimming. 200 cycling. 160 running.
I swam the 21-mile equivalent of the English Channel, cycled 200 miles from Dover to King Charles’s house for lasagne, then ran 160 miles home to the Principality Stadium in Cardiff. I completed it in five days for children with cystic fibrosis and the Rays of Sunshine charity.
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04
Recognition
Awarded an OBE for services to cystic fibrosis
A recognition I carry with pride, and a responsibility to keep creating visibility, hope and practical support for the cystic fibrosis community.
The story did not stop at endurance
The things I love.
The work I choose.
Turning experience into something useful.
I founded Momentum Studio to help people turn what they know into clearer ideas, stronger content and brands that create genuine opportunities.
Discover Momentum Studio ↗I have always loved what cars make possible.
The engineering, the stories and the freedom all matter to me. Today that passion connects content, automotive finance and helping people find a car that genuinely works for them.
Explore cars ↗The thread through all of it