Josh Llewellyn-Jones sitting on a hillside during an endurance challenge

This is not a highlight reel

I was told to
expect less.

I chose to test what was possible.

Josh Llewellyn-Jones OBE

Car-finance specialist, founder of Momentum OS and lifelong car obsessive.

OBEServices to cystic fibrosis
1M+ KGLifted in 22 hours 11 minutes
£1M+Raised for cystic fibrosis charities
WRWorld-record endurance

Where it started

Every breath
has always counted.

I was born with cystic fibrosis. It has shaped my life, but it has never been allowed to define its limits.

Living with a condition that demands daily discipline taught me early that progress rarely arrives in one dramatic moment. It comes from the habits you repeat, the standards you hold and the decision to keep moving when things are difficult.

That mindset has taken me through endurance challenges most people thought were impossible, into rooms where I can advocate for people with cystic fibrosis, and into the work I now choose: helping people make a confident next move with their car and helping businesses build commercial momentum.

“Use your body, value your breath and don’t waste the chances you have.”

The endurance years

Proof is built
under pressure.

These challenges were never about collecting impressive numbers. Each one was designed to test the edge of what was possible and turn attention into support for people living with cystic fibrosis.

Josh Llewellyn-Jones in the sea during an outdoor challenge
Mindset is useful. Evidence is better.
  1. 01

    World’s Fittest Man challenge · 2017

    24 hours of exercise. No breaks.

    I completed 24 continuous hours of exercise without a break, testing strength, endurance and the limits people assumed cystic fibrosis had placed on me.

  2. 02

    Million-kilo world record · 2018

    More than 1,000,000 kilograms in 22 hours 11 minutes

    I lifted an average of 700 kilograms every minute, on the minute, until the total passed one million. The challenge raised money and awareness for cystic fibrosis and more than doubled the previous record.

  3. 03

    Three Nations · Five Days · 2019

    21 miles swimming. 200 cycling. 160 running.

    I swam the 21-mile equivalent of the English Channel, cycled 200 miles from Dover to King Charles’s house for lasagne, then ran 160 miles home to the Principality Stadium in Cardiff. I completed it in five days for children with cystic fibrosis and the Rays of Sunshine charity.

  4. 04

    Recognition

    Awarded an OBE for services to cystic fibrosis

    A recognition I carry with pride, and a responsibility to keep creating visibility, hope and practical support for the cystic fibrosis community.

The story did not stop at endurance

The things I love.
The work I choose.

01 / Car finance

A personal point of contact for your next car.

I work with Ask 4 Leasing to help people explore a car and finance route that fits their real life. The aim is simple: listen properly, communicate clearly and look after the relationship beyond one transaction.

Explore car finance
Josh sharing his experience on stage
Sharing the lessons, not just the finish lines.
Josh pursuing one of his personal passions
Curiosity has always taken me beyond one lane.
02 / Momentum OS

Turning content into commercial momentum.

I founded Momentum OS to help business owners connect social-media strategy and content with the leads, enquiries and revenue their business actually needs.

Discover Momentum OS
03 / Private coaching

Focused work for people ready to commit.

Coaching is no longer the centre of my business, but the three-month Foundation Programme remains available to people who are ready for direct, personal and structured work.

View private coaching

The thread through all of it

Understand where you are.
Decide where you want to go.
Build what gets you there.