JOSH LLEWELLYN-JONES OBE
ULTRA ATHLETE, COACH, TRUSTED BRAND PARTNER
World‑record endurance, life with cystic fibrosis and a mission to help
people build disciplined, healthier, happier lives.
AS SEEN ON
WHY BRANDS PARTNER WITH JOSH
Brands partner with Josh for a rare combination of elite performance, lived experience of cystic fibrosis and genuine, down‑to‑earth storytelling. His content connects with people who care about health, resilience, lifestyle and cars and... he knows how to deliver your message in a way that feels real, not scripted.
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Authentic story of defying the odds with cystic fibrosis, from early hospital scares to world‑record endurance.
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Proven community impact through CF Warriors and a semi‑private gym in South Wales that supports real people every day
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Multi‑platform creator across Instagram, Facebook and monetised YouTube channel “Exhausted Wallet”
ACHIEVEMENTS
Million‑kilo world record
In 2018, Josh lifted 1,000,000 kg in under 24 hours to raise money and awareness for cystic fibrosis – more than doubling the previous record.
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World’s Fittest Man challenge
Josh became one of four people to complete an extreme 24hr multi‑disciplined endurance challenge to prove what is possible with cystic fibrosis.​
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3 Nations 5 Days
Josh swam 21 miles, cycled around 200 miles and ran 160 miles over five days with no rest, fundraising for CF Warriors and Rays of Sunshine
WHERE JOSH SHOWS UP
Josh's community has been built up over the past 10 years through his work through Ultra Endurance Challenges, Cystic Fibrosis and his personal passions.
Here is how Josh partners with brands, agencies and events to create meaningful, high‑impact campaigns.
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Long‑term brand ambassadorship grounded in real daily training, routines and lifestyle.​
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Integrated campaigns across social, YouTube and in‑person experiences that feel like stories, not adverts.​
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Keynotes, panels and media appearances that bring your message to life through powerful lived‑experience stories.​
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Charity tie‑ins with CF Warriors so campaigns genuinely give back to children living with cystic fibrosis.​